For transition moments
Strategic consulting for important business moments.
When we are useful
Typically brought in when things start looking like this.
The business is growing, but the positioning still feels outdated.
A rebrand or repositioning is needed before the next phase of growth.
Performance marketing is running, but the brand is not moving.
A new launch needs sharper GTM thinking before scale.
The company is preparing for IPO, investment, or increased market visibility.
The business needs to pivot, but leadership alignment is unclear.
Processes are slowing teams down and AI needs to unlock efficiency practically.
Leadership needs outside perspective without building a full consulting structure.
There is too much activity. Not enough clarity.
How it usually works
How businesses typically work with us.
A focused strategic discussion around a specific business problem.
A short-term sprint for launches, repositioning, GTM shifts, or growth bottlenecks.
Ongoing advisory alongside founders and leadership teams.
Discrete behind-the-scenes strategic involvement during important transitions.
AI and process consulting to improve operational efficiency and decision making.
Selected work
Selected work.
Typically brought in when businesses are entering a new phase, rethinking perception, or preparing for larger strategic shifts.
Repositioning a discount broker into a serious platform for professional traders.
SAS Online had a loyal base among professional traders, but the brand felt dated and too functional. The work was to shift perception through naming, audience mapping, positioning, launch narrative, website direction, brand film thinking, and distribution planning.
Campaign videos
Three campaign films used the new world to speak to a more alert, market-obsessed trading audience.
Strategic transformation journey leading toward IPO readiness.
The mandate started with positioning and expanded into the full consumer interface: website, social presence, founder branding, logo redesign, agency onboarding, and consulting on important initiatives including sustainability and Best Places to Work readiness.
Website rebuilt: afcindia.in
Engagement models
Engagement models.
Strategic Call
Focused discussion around a specific business challenge, decision, or transition point.
Before the call, we typically ask for relevant context, material, data points, or business background to make the discussion productive and high-context.
- Outside perspective
- Leadership alignment
- Launch reviews
- GTM clarity
- Repositioning discussions
- Up to 3 hours
Strategic Sprint
Short-term structured engagement around a specific business priority.
- Launches
- Repositioning
- Growth bottlenecks
- AI/process consulting
- Investor-facing preparation
- Up to 8 hours per month
Usually structured across 4-8 weeks. Where required, we can help bring in the right people, partners, or agencies to support execution alongside strategic direction.
₹1.5 Lac per monthOngoing Advisory
Recurring strategic involvement alongside founders or leadership teams.
Monthly, quarterly, or embedded based on requirement. Can include strategic reviews, business direction, execution oversight, and access to relevant specialist expertise where required.
- Up to 6 hours per month
AI & Process Consulting
Practical implementation support around AI adoption, automation, operational efficiency, and workflow modernization.
Focused on solving operational inefficiencies practically, not adding unnecessary complexity.
Cost as per requirementUsually starts with a conversation
Usually starts with a conversation.
We usually begin by understanding the context, reviewing relevant material in advance, and then deciding whether deeper involvement makes sense.
Start A ConversationAI is changing business operations. Important decisions still remain deeply human.