Vivek Kumar Anand

about me

Having 15+ years in the digital advertising and marketing space with experience in just about everything online.

He has worked with over 100 global brands and executed over 500 campaigns. In his current role at DViO Digital, he looks after growth and expansion, including developing global markets, Introducing service lines, product portfolios, and strategic partnerships. Besides growth and expansion, he also heads Tech, Performance and SEO divisions and has hands-on experience and an in-depth understanding of these business functions.

Before joining DViO, Vivek was the founder of two companies. His first venture was Identity designing, a profitable company that started during his undergraduate in Web and App development in 2008. His second venture was On Net Market- a quick commerce platform that began in 2011, which was one of the country’s first few quick commerce initiatives and slightly ahead of its time and didn’t go very well. He dissolved both companies in 2013 (But retained this domain name), did his MBA and joined DViO. His academics are in Interactive technology, Graphic design, Computer science and Marketing, and he has an active interest in Data and Technology, AI/ML and economic empowerment.

Prescience 2023: Will 2023 be the year of a cookie-less future? By Vivek Kumar Anand, DViO Digital

Publication: MediaNews4U

Date: 17th January 2023

Publication: Afaqs Date: 17th March 2023

Who will ‘eat’ the Maggi NFT?

....Currently, the Metaverse is considered a distant technological innovation with an uncertain timeline for its arrival and limited consumer interest. Hence, it makes sense for businesses to deprioritise their urgency. Therefore, if brands venture into such technologies, they must have a clear vision of what they expect to achieve through such experiments....

Publication: Exchange4Media Date: 2nd March 2023

Avatar Too? How brands are directly engaging with consumers

...Vivek Kumar Anand, Director, Business & Innovation, DViO Digital, says that a person’s avatar represents the person's identity and characteristics, and is the third dimension of a user. The first is how users behave and get perceived in the real world, and the .....

Publication: Best Media Info Date: 27th February 2023

In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked

....Agreeing with Verma, Vivek Kumar Anand, Director- Business and Innovation, DViO Digital, said that consumers increasingly want to get in touch with businesses during their pre-purchase, purchase and post-purchase journey, and WhatsApp is the most preferred channel for communication today....

Publication: Exchange4Media Date: 22nd February 2023

OTT in metaverse: Is it best of both worlds for brands?

...Vivek Kumar Anand, Director – Business and Innovation, DViO Digital, observes that Starverse is a natural progression for Disney and all other entertainment companies to provide an active, immersive, engaging experience. “What is interesting to note over here is that Disney is planning to leverage sports properties for the starters, which coincides with the launch of the IPL 2023...

Publication: e4m. Date: 8th February 2023

Hey Google, how does Bard impact advertisers and the future of search?

....While referring to the above, Vivek Kumar Anand, Director, Business and Innovation, DViO Digital, believes that the one significant difference between the current feature snippet result and the Bard result is that for Bard, there will be no single correct response, and it will source the result from various sources, unlike the snippet, which sources the information from a single best authoritative source for that topic....

Publication: Exchange4Media Date: 30th January 2023

Boost for blockchain & clear laws for crypto, web3: Digital India’s Budget wishlist

...Vivek Kumar Anand, Director – Business and Innovation, DViO Digital, also believes that blockchain technology has a huge potential to not only bring efficiencies to various government initiatives but also create massive employment opportunities and position itself as a global leader to attract businesses, entrepreneurs and talent across the world, enabling economic growth of the country....

Publication: Best Media Info Date: 16th January 2023

What’s luring Indian digital agencies to set up shops abroad?

....For DViO Digital, India accounts for 50% of its total revenue, and the other 50% comes from UAE and Southeast Asia. Vivek Kumar Anand, Director- Business and Innovation, DViO Digital, stated that the most crucial factor for them is to venture into new markets, sectors and service lines to mitigate the market risk and secure their future. ....

Publication: Best Media Info Date: 2nd January 2023

Digital marketing trends that marketers need to invest in 2023

...According to Vivek Kumar Anand, Director- Business and Innovation, DViO Digital, the year 2022 was the year of experiments. “From sustaining the e-commerce growth that was capitalised during the pandemic to shattering of brand loyalty from Generation Z,” he added. He also pointed out that there was accelerated growth....

The Growth Of The Creator Economy And Why It Matters For The Brands?
By Vivek Kumar Anand, DViO Digital

This shift from relying on intent to creating demand through discovery has changed the game, writes Vivek Kumar Anand

Publication: Business World Applause - Everything Experiential

Date: 4th January 2023

Publication: Exchange4Media Date: 6th January 2023

India’s use of voice search twice the global average: Are advertisers listening?

.... according to Vivek Kumar Anand, Director – Business and Innovation, DViO Digital, there are two important reasons brands should take advantage of the voice search strategy.“The first is the share of voice. When you optimize your website for the voice, you get to position zero in the Google results irrespective of if someone is searching using voice or text, which automatically gives you a better impression share and share of voice. Also, the position zero ranking +helps brands position themselves as a thought leader for that category.”...

Publication: Exchange4Media (E4M) Date: 23rd December 2022

How YouTube is now the driving force for India’s creator economy

...Vivek Kumar Anand, Director – Business and Innovation, DViO Digital points out that in today's data-fuelled, reward-driven culture, YouTube has become a way of life. “When we need detailed information about any topic, we hit YouTube. For Reviews, Unboxing, Tutorials, Music videos, Gaming videos, Vlogs, Educational videos, Comedy and entertainment videos; everything from entertaining to informative. Apart from a wide range of content and searchability, its early adoption has allowed YouTube to build a large and loyal user base over the years.”....

Publication: AdGully Date: 29th December 2022

Rewind 2022: It was a year of the agile, innovator & challenger in digital

.... 2022 has been a year of rapid change and adaptation in the marketing world. AI and ML-driven marketing platforms such as Google’s Performance Max campaigns and Meta’s Advantage+ shopping campaigns use AI and machine learning to improve your advertising strategy and reach valuable audiences with less set-up time and greater efficiency. The shift has been from intent-based buying pattern to discovery commerce.It was a year of the agile, the innovator, and challenger. And brands and companies had always-on-plan to pivot won big....

Publication: Social Samosa Date: 25th November 2022

Brands join the Lionel & Cristiano moment; but are they violating copyright guidelines?

...So, while engaging in moment marketing, Vivek Kumar Anand, Director – Business & Innovation, DViO Digital said that deceiving is the keyword and a thin line that marketers should be aware of. “Creating content around trending topics is great to leverage the surge of the #tag and searches, but if it deceives people into believing that the brand is associated with that celebrity or event in any way when it is not, it is incorrect. Instead, ride the trend to create a dialogue with your audience rather than be opportunistic,” said Kumar....

Artificial intelligence is getting ready for business, and not too slowly
By Vivek Kumar Anand, DViO Digital

Publication: ET - BrandEquity

Date: 13th January 2023

Publication: Exchange4Media (E4M) Date: 17th November 2022

Twitter always a nice-to-have, not a must-have, say advertisers

.... Vivek Kumar Anand, Director – Business & Innovation, DViO Digital, agrees that there has been chaos at Twitter since Elon Musk's takeover, saying, "Adding to it are Musk's confusing tweets, senior management resignations from critical posts and the recent abuse of blue checks.”“All of these have made the platform very volatile, making it prudent for advertisers and businesses to take a break till they get some clarity on the future of Twitter, its policies, processes, brand safety and client investment on the platform to avoid any investment, brand safety or a cybersecurity risk,” he adds....

Publication: Best Media Info Date: 10th November 2022

Why shouldn't content creators rely on just one platform?

... As per Vivek Kumar Anand, Director - Business and Innovation, DViO Digital, new-age influencers must shift their focus from being social network specific to creating content that aligns with their interest and the audience no matter what platform they are on. He gave examples of creators like Bhuvan Bam and said that although he started as a comedian on YouTube, he is equally famous on other platforms. “Nowadays, many new-age influencers focus on consistently creating content, staying on top of trending, and creating platform-first content such as reels and shorts....

Publication: Exchange4Media Date: 2nd November 2022

Meta completes a year, Where’s the Verse?

....Vivek Kumar Anand, Director – Business & Innovation, DViO Digital, says we have to accept that the Metaverse as a concept itself needs to be better established and understood by everyday people beyond some vague thing emerging out of augmented reality, virtual reality, 3-D and mixed reality.“We know that an entire ecosystem will be built through web3, but we are just scratching the surface, and the same reflects in terms of growth for Facebook. When Facebook changed its name to Meta, its vision was to own the entire stack, from hardware to content, as Apple does. It has a good hardware product in Oculus [a VR headset] and is positioned to argue that VR is the future,” says Anand....

Publication: Exchange4Media Date: 29th October 2022

Best of times, worst of times: Agency leaders react to Elon Musk taking over Twitter

... Vivek Kumar Anand, Director – Business & Innovation, DViO Digital, says that Musk’s statement about the importance of relevance in the ads gives the entire chatter around twitter and his acquisition a very positive tangent. “After all, advertisers need two things: quality and efficiency. In the crowded space of platforms built to deliver ads on transactional objectives such as clicks and visits, a platform that prioritizes delivering relevance to the consumer would be not only friendly but also one of the essential components in our media mix,” says Anand,....