Digital AgencyAugust 29, 2019 2023-03-18 18:27
Having 15+ years in the digital advertising and marketing space with experience in just about everything online.
He has worked with over 100 global brands and executed over 500 campaigns. In his current role at DViO Digital, he looks after growth and expansion, including developing global markets, Introducing service lines, product portfolios, and strategic partnerships. Besides growth and expansion, he also heads Tech, Performance and SEO divisions and has hands-on experience and an in-depth understanding of these business functions.
Before joining DViO, Vivek was the founder of two companies. His first venture was Identity designing, a profitable company that started during his undergraduate in Web and App development in 2008. His second venture was On Net Market- a quick commerce platform that began in 2011, which was one of the country’s first few quick commerce initiatives and slightly ahead of its time and didn’t go very well. He dissolved both companies in 2013 (But retained this domain name), did his MBA and joined DViO. His academics are in Interactive technology, Graphic design, Computer science and Marketing, and he has an active interest in Data and Technology, AI/ML and economic empowerment.
Publication: Afaqs Date: 17th March 2023
Publication: Exchange4Media Date: 2nd March 2023
Publication: Best Media Info Date: 27th February 2023
Publication: Exchange4Media Date: 22nd February 2023
Publication: e4m. Date: 8th February 2023
....While referring to the above, Vivek Kumar Anand, Director, Business and Innovation, DViO Digital, believes that the one significant difference between the current feature snippet result and the Bard result is that for Bard, there will be no single correct response, and it will source the result from various sources, unlike the snippet, which sources the information from a single best authoritative source for that topic....
Publication: Exchange4Media Date: 30th January 2023
Publication: Best Media Info Date: 16th January 2023
Publication: Best Media Info Date: 2nd January 2023
...According to Vivek Kumar Anand, Director- Business and Innovation, DViO Digital, the year 2022 was the year of experiments. “From sustaining the e-commerce growth that was capitalised during the pandemic to shattering of brand loyalty from Generation Z,” he added. He also pointed out that there was accelerated growth....
The Growth Of The Creator Economy And Why It Matters For The Brands?
By Vivek Kumar Anand, DViO Digital
Publication: Exchange4Media Date: 6th January 2023
.... according to Vivek Kumar Anand, Director – Business and Innovation, DViO Digital, there are two important reasons brands should take advantage of the voice search strategy.“The first is the share of voice. When you optimize your website for the voice, you get to position zero in the Google results irrespective of if someone is searching using voice or text, which automatically gives you a better impression share and share of voice. Also, the position zero ranking +helps brands position themselves as a thought leader for that category.”...
Publication: Exchange4Media (E4M) Date: 23rd December 2022
Publication: AdGully Date: 29th December 2022
.... 2022 has been a year of rapid change and adaptation in the marketing world. AI and ML-driven marketing platforms such as Google’s Performance Max campaigns and Meta’s Advantage+ shopping campaigns use AI and machine learning to improve your advertising strategy and reach valuable audiences with less set-up time and greater efficiency. The shift has been from intent-based buying pattern to discovery commerce.It was a year of the agile, the innovator, and challenger. And brands and companies had always-on-plan to pivot won big....
Publication: Social Samosa Date: 25th November 2022
...So, while engaging in moment marketing, Vivek Kumar Anand, Director – Business & Innovation, DViO Digital said that deceiving is the keyword and a thin line that marketers should be aware of. “Creating content around trending topics is great to leverage the surge of the #tag and searches, but if it deceives people into believing that the brand is associated with that celebrity or event in any way when it is not, it is incorrect. Instead, ride the trend to create a dialogue with your audience rather than be opportunistic,” said Kumar....
Publication: Exchange4Media (E4M) Date: 17th November 2022
Publication: Best Media Info Date: 10th November 2022
... As per Vivek Kumar Anand, Director - Business and Innovation, DViO Digital, new-age influencers must shift their focus from being social network specific to creating content that aligns with their interest and the audience no matter what platform they are on. He gave examples of creators like Bhuvan Bam and said that although he started as a comedian on YouTube, he is equally famous on other platforms. “Nowadays, many new-age influencers focus on consistently creating content, staying on top of trending, and creating platform-first content such as reels and shorts....
Publication: Exchange4Media Date: 2nd November 2022
....Vivek Kumar Anand, Director – Business & Innovation, DViO Digital, says we have to accept that the Metaverse as a concept itself needs to be better established and understood by everyday people beyond some vague thing emerging out of augmented reality, virtual reality, 3-D and mixed reality.“We know that an entire ecosystem will be built through web3, but we are just scratching the surface, and the same reflects in terms of growth for Facebook. When Facebook changed its name to Meta, its vision was to own the entire stack, from hardware to content, as Apple does. It has a good hardware product in Oculus [a VR headset] and is positioned to argue that VR is the future,” says Anand....
Publication: Exchange4Media Date: 29th October 2022
... Vivek Kumar Anand, Director – Business & Innovation, DViO Digital, says that Musk’s statement about the importance of relevance in the ads gives the entire chatter around twitter and his acquisition a very positive tangent. “After all, advertisers need two things: quality and efficiency. In the crowded space of platforms built to deliver ads on transactional objectives such as clicks and visits, a platform that prioritizes delivering relevance to the consumer would be not only friendly but also one of the essential components in our media mix,” says Anand,....